O'Consulting blog

How to Set SMART Goals for Your Small Business (And Achieve Them)

Written by Josh O'Connell | Jul 23, 2025 12:20:12 AM

How to Set SMART Goals for Your Small Business | Goal Setting Tips for Entrepreneurs

Setting goals is essential, but setting the right goals is what drives real success. The SMART goal framework is a simple way to create actionable, clear objectives that help your business thrive.

What are SMART Goals?

SMART stands for:

  • Specific — Clearly define your goal

  • Measurable — Know how to track progress

  • Achievable — Set realistic targets

  • Relevant — Align with your business priorities

  • Time-bound — Have a deadline for completion

Examples of SMART Goals

  • “Increase online sales by 20% within 6 months”

  • “Grow email list by 500 subscribers by year-end”

  • “Launch 3 new marketing campaigns in Q3”

How Coaching Helps with Goal Setting

A business coach helps you:

  • Clarify your vision and align goals accordingly

  • Break down big goals into manageable steps

  • Stay accountable and adjust goals when necessary

Start Today

Write down one SMART goal for your business today. Need help?
Book a free goal-setting session with me.